What is Search Console Insights and why should we use it?

If you have a site and you want to understand exactly what makes users come to you, you should be familiar with Google tools. One of the coolest tools that Google has created for us webmasters and content producers is Search Console Insights .
Now, what is Search Console Insights? That's exactly what I'm going to explain to you in this article.

What exactly is Search Console Insights?

In simple terms, Search Console Insights is a part of Search Console that helps you understand how your site's content is performing. This section is a combination of data from Google Analytics and Search Console, and it shows you very nicely and concisely.

What information do we see in it?

When you enter Search Console Insights, you see an overview of your site's performance. 

1. Which articles had the most views
2. Where did users come from (for example, from Google search or from another site)
3. What terms did users search for to reach your site
4. How did your users first find your site
5. Average time spent on each page
6. Links pointing to your site from outside

This information is shown very concisely and easily, without the need to go into complex Google data. Analytics or regular Search Console.

What is the difference between regular Search Console and regular Search Console?

In regular Search Console, you deal more with technical data.

1. Page indexing issues
2. Mobile-friendliness reports
3. Google crawl errors
4. Click and impression details

But in Insights the main focus is on content . What does that mean? For example, you posted a blog post, now you want to know how many views this post has had, where it was seen from, how long people stayed in it, and from what source they reached it. Search Console Insights shows you exactly that.

Why is Search Console Insights important?

If you want to know exactly which of your content is performing well and which needs improvement, this tool will help you a lot.

1. You will understand which content is going viral
2. You will understand which keywords are working
3. You can see which external sources are linking to you
4. You will identify content that is experiencing a drop in traffic faster

How do I log in to Search Console Insights?

Very easy. Just go to this link:

 
https://search.google.com/search-console/insights
 

Of course, you must have already registered your site in Search Console and connected it to your Google Analytics account.

Who is it for?

If you are one of these, be sure to use this tool:

1. * Content producer
2. * SEO specialist
3. * Site administrator
4. * Blogger
5. * Writer for news or educational sites

Because Insight shows you exactly what users are interested in, what they read, and where they come from. This is a treasure trove of ways to improve your content.

Important point about Insight data

You should know that Search Console Insights is still a simple tool. That means if you’re looking for more advanced and detailed data, you’ll have to go to the main Search Console and Google Analytics. But for a quick overview of your content, Insight is really useful.

To put it very simply, Search Console Insights gives you a nice and useful summary of your site’s content performance. Things you used to have to pull from several separate tools, now you have on one page.

So if you really care about SEO and your site’s growth, be sure to check out Search Console Insights. You might find something that surprises you!